Proper SEO

Proper SEO 

What really is SEO and why does it matter to my online business?

I am sure at one point or another, you have typed out something in to a search engine bar, looking for something specific. Several pages then were brought up in your search with a huge list of businesses matching those key words: 

SEO; stands for: Search Engine Optimization

How does this relate to your online business? 

You want your key words to be used when someone else types these keywords out in to a search bar, causing your website to be placed in to one of these top pages. The higher you are in the "search" for keywords relating to your online business, the higher you will climb in the results that are then given on the pages that you used to search out your keywords. 

Let me explain further: In laymen terms

Feed readers, are readers that the human eye can not see. These readers come to your website and read all of your content (words to describe your website) and then every page that exist on your website.  These feed readers as well read pictures.  This is what places you on search engines according to your keywords.

Why is SEO so important and how do you know if your website will be placed on page one of Google rather then page 9000 or further back. What can you do to increase your ranking? 

Everyone wants to be high on the search engines, it's what leads customers to your website to shop and purchase your products. 

Here are a few tricks in the proper way to climb up the search engines and collectively score a higher ranking.

 Here is an example:

Lets call this (fake) website, LittleBittyPrincessBows

That is the name you have purchased for your online business. Little Bitty Princess Bows. You create and make wonderful hair bows and you have had great luck selling these bows to friends, family and neighbors. Now you decided to purchase an online business website name and create a website so online customers can now purchase your wonderful hair bows.

Because your website has 4 names involved, you would want to write something concerning this name on to your homepage. Like this (using your keywords) ; Welcome to Little Bitty Princess Bows. 

We create and make wonderful little bitty hair bows in pink as well as violet, hair bows in purple, hair bows in yellow. Princess hair bows and little hair bows. Hair bows for girls with short hair, hair bows for long hair. Hair bows for brown hair and hair bows for parties, hair bows for church and hair bows for special occasions. 

Your little bitty princess will look adorable in our hair bows

You would want to name your first picture, Little Bitty Princess Bows hair bow pink. You would want to name your second picture Little Bitty Princess Bows hair bow violet and so forth and so on. (using your keywords and description on your website)

The title would become: Little Bitty Princess Bows hair bows

Your key words would look something like this: Little Bitty Princess Bows, hair bows, hair bows in pink, hair bows in violet, hair bows in purple, hair bows in yellow, princess hair bows, little hair bows, hair bows for girls, hair bows for short hair, hair bows for long hair, hair bows for brown hair, hair bows for parties, hair bows for church, special occasion hair bows

(these keywords are now in your description of your website) as seen above

Do you see how the whole thing flows together to line up your keyword of "BOWS".. as this is your main keyword. 

Using the above would place this website inside the search engines around page one, number 5 or 6 spot. Causing your website to be seen by more people, using the search terms. If someone typed out in the search engine church bows, or princess bows, or special occasion bows, this website above would come up on the search engines.

Use a word doc, type out the title of your homepage, then use your keywords to describe your website. Remember the line up is as follows:

Title, Description and key words. All must match and be flowing on your website. 

What not to do on a website, we will talk about this tomorrow